My mindset stands on two main pillars: empathy and pragmatism. Empathy, as I always try to put myself into others’ shoes, approaching daily life away from preconceptions and cultural bias (as much as I can!). Pragmatism, as my experience taught me that things must occur, in order to make a difference - or, in Yoda’s words, “do or do not - there is no try”!
This is also the reason why I have a natural aptitude for planning and coordination. Given a challenge, the first thing I usually think about is: “ok, let’s set the next step: owners, facilitators, deliveries”. This though usually goes along with the will of “putting the hands in the dough”, as we say in Italy: even if lots of my daily job relies on coordination of cross-functional teams, I strive for working with each team member, no matter how “vertical” the topic is.
University
Politecnico of Milan [2022, H1]
Service Design For Business
2 Months higher education course held by the PoliDesign faculty.
Service Design For Business
2 Months higher education course held by the PoliDesign faculty.
Politecnico of Milan [2018, H2]
UX Design Diploma
2 Months higher education course held by the PoliDesign faculty.
UX Design Diploma
2 Months higher education course held by the PoliDesign faculty.
University of Milan [2014 - 2016]
Public and Corporate Communication Master Degree
Master degree (2Y), 110 with honours. Essay: “Un-global branding. Brand management outlooks in a global environment”.
Public and Corporate Communication Master Degree
Master degree (2Y), 110 with honours. Essay: “Un-global branding. Brand management outlooks in a global environment”.
University of Milan [2014 - 2016]
Humanistic Sciences for Communication Bachelor degree
Bachelor degree (3Y), 110 with honours. Essay: “Meal in Italy. Italianisms in English and Anglo-American language related to food”. Main highlights: publication on an academic article for the university linguistics master periodical; “Piazza delle Lingue” - Milan Expo 2015 related project with University of Milan and Accademia della Crusca; Scholarship award for high academic achievements.
Humanistic Sciences for Communication Bachelor degree
Bachelor degree (3Y), 110 with honours. Essay: “Meal in Italy. Italianisms in English and Anglo-American language related to food”. Main highlights: publication on an academic article for the university linguistics master periodical; “Piazza delle Lingue” - Milan Expo 2015 related project with University of Milan and Accademia della Crusca; Scholarship award for high academic achievements.
Career
Amplifon X [2022 - current]
Global Digital Services Product Owner
I take care of end-to-end journeys design and development of global digital services, from user research down to agile methodologies for a fully orchestrated ecosystem envision and roll-out.
Global Digital Services Product Owner
I take care of end-to-end journeys design and development of global digital services, from user research down to agile methodologies for a fully orchestrated ecosystem envision and roll-out.
Amplifon Group [2016 - 2022]
Global Digital UX & VD Sr. Specialist
Declining personas needs in a holistic, branded experience, in all digital properties. My daily mission is carried out in websites, app and service UX and UI design, optimisation and development, either agile or waterfall. I keep the focus on the most valuable asset: people, both within and outside the company. Highlights:
1. BrightEdge SEO Certified Professional, 2016
2. Ashridge Hult International Business School, Green Compass Program for Talents, 2018
3. Accenture Digital Commerce Academy co-hosting lesson on Design System
Global Digital UX & VD Sr. Specialist
Declining personas needs in a holistic, branded experience, in all digital properties. My daily mission is carried out in websites, app and service UX and UI design, optimisation and development, either agile or waterfall. I keep the focus on the most valuable asset: people, both within and outside the company. Highlights:
1. BrightEdge SEO Certified Professional, 2016
2. Ashridge Hult International Business School, Green Compass Program for Talents, 2018
3. Accenture Digital Commerce Academy co-hosting lesson on Design System
ComoLive [2016]
Freelance editor
Founder of ComoSound weekly column, devoted to local, independent music scene.
Freelance editor
Founder of ComoSound weekly column, devoted to local, independent music scene.
FCB Milan [2016]
Strategic Planner Intern
Strategic Planner Intern
Skills and certifications
PO
Product roadmap definition, team building and goal-oriented mindset.
tools: coffee!, Jira Atlassian (agile, kanban, lean), ClickUp, Miro, figma & figjam
Product roadmap definition, team building and goal-oriented mindset.
tools: coffee!, Jira Atlassian (agile, kanban, lean), ClickUp, Miro, figma & figjam
USER RESEARCH
From brief definition and understanding, passing through secondary research and catching up with focus groups and interviews, moderated usability research leading, up to archetypes, personas and journey map definition.
From brief definition and understanding, passing through secondary research and catching up with focus groups and interviews, moderated usability research leading, up to archetypes, personas and journey map definition.
CRO
Heatmap analysis, A/B test definition.
tools: hotjar, Adobe target, Adobe analytics, Google Analytics
Heatmap analysis, A/B test definition.
tools: hotjar, Adobe target, Adobe analytics, Google Analytics
UX
Navigation flows, information architecture definition, down to wireframing, low-fi and hi-fi prototyping and functional analysis writing for developers and QA teams.
tools: Axure RP, Figma, Adobe XD
Navigation flows, information architecture definition, down to wireframing, low-fi and hi-fi prototyping and functional analysis writing for developers and QA teams.
tools: Axure RP, Figma, Adobe XD
UI
Design System definition, continuous improvements thanks to A/B test - with a strong focus on accessibility topics.
tools: Adobe XD, Figma
Design System definition, continuous improvements thanks to A/B test - with a strong focus on accessibility topics.
tools: Adobe XD, Figma
WEB
CMS tools: Adobe Experience Manager, Wordpress, Liferay, Joomla
Coding: HTML and CSS (basics)
SEO tools: Google Search Console, Screaming frog, BrightEdge
CMS tools: Adobe Experience Manager, Wordpress, Liferay, Joomla
Coding: HTML and CSS (basics)
SEO tools: Google Search Console, Screaming frog, BrightEdge
No profit
Teatroindirigibile Theatre Association [2013-2016]
Communication coordinator
It all started with theatre reviews, and it ended up after 3 years with two websites, regular press releases with continuative local newspapers relations, and in-house editorial unit and two social profiles.
Communication coordinator
It all started with theatre reviews, and it ended up after 3 years with two websites, regular press releases with continuative local newspapers relations, and in-house editorial unit and two social profiles.
Gariwo [2015]
Editor and PR Intern
Gariwo is a no profit organisation “in the service of memory”. 30h/week were nothing compared to the great chance of being part of this. Even if it meant translations, news writing, PR agencies recall sessions and event organisation support.
Editor and PR Intern
Gariwo is a no profit organisation “in the service of memory”. 30h/week were nothing compared to the great chance of being part of this. Even if it meant translations, news writing, PR agencies recall sessions and event organisation support.
Publications
Academic article for University of Milan Linguistics Journal
Meal in Italy. Italianisms in English and Anglo-American language related to food.
Full article available here.
Meal in Italy. Italianisms in English and Anglo-American language related to food.
Full article available here.
Weekly column on local music scene for CiaoComo.it, registered newspaper.
ComoSound
Articles available here.
ComoSound
Articles available here.
News article for Formiche.net, political registered newspaper, devoted to the European day of the Righteous Celebration.
Come celebrare la giornata Europea dei Giusti
Full article available here.
Theatre reviews for local association website.
TeatroIndirigibile reviews
Articles available here.
Come celebrare la giornata Europea dei Giusti
Full article available here.
Theatre reviews for local association website.
TeatroIndirigibile reviews
Articles available here.
News article for NonSoloTuristi.it travel blog, related my Chinese experience in Suzhou.
La mia Cina: nel cuore di Suzhou, la Venezia d'Oriente.
Full article available here.
La mia Cina: nel cuore di Suzhou, la Venezia d'Oriente.
Full article available here.