The Product:
In 2019, we designed a multiple country platform for better engaging with users. The UX output is a fully responsive website, where audiological experts can support users in need.
In 2019, we designed a multiple country platform for better engaging with users. The UX output is a fully responsive website, where audiological experts can support users in need.
Project duration:
6 months (kick-off to launch).
6 months (kick-off to launch).
Role and responsibilities:
I worked at the project as Experience Specialist. Main responsibilities involved the definition of information architecture; developing the UX and UI design scope, coordinating the design system enrichment and the Brand Foundations concept; writing user stories, responsible for agile ceremonies success.
I worked at the project as Experience Specialist. Main responsibilities involved the definition of information architecture; developing the UX and UI design scope, coordinating the design system enrichment and the Brand Foundations concept; writing user stories, responsible for agile ceremonies success.
Challenge and goals
The challenge:
We needed to define a completely different brand identity, though leveraging on Interaction Components already part of our Design System.
We needed to define a completely different brand identity, though leveraging on Interaction Components already part of our Design System.
The goal:
The goal for this platform is mostly related to lead generation and CRO testing.
The goal for this platform is mostly related to lead generation and CRO testing.
Understanding the user
Competitive audit and benchmark analysis were key to differentiate from a strong competition, yet targeting to the same branded website B2C audience. Main contents needs were identified, based on specific deep-dives on the early steps of customer journey. SEO was another fundamental pillar of this analysis, thanks to specific needs identified by clusters of keywords.
Design phase
In terms of UX and UI design, we followed a standard path by starting from concept definition, wireframes designs followed by responsive UI definition into 5 viewports. We started form the Amplifon Design System, keeping similar interaction components, declined in a completely new visual identity. We followed the Atomic design approach, to leverage on existing components yet ensuring the right level of flexibility for content strategy and target-specific storytelling needs.
AA WCAG Accessibility standards were ensured by design for all components; we relied to AAA standards for copy-content oriented components.
Delivery
We went live in 6 months after the kick-off, with a cross-country dynamic approach. We now count the launch of this platform in more than 10 countries, in 3 different regions (EMEA, APAC, US).
