The project:
During the pandemic, in a full-remote working mode, we managed to deliver more than 300 tailored messages on our B2C websites, across the 3 regions (EMEA, APAC, Americas).
During the pandemic, in a full-remote working mode, we managed to deliver more than 300 tailored messages on our B2C websites, across the 3 regions (EMEA, APAC, Americas).
Role and responsibilities:
I worked at the project as Experience Specialist. Main responsibilities involved the collection of country needs, fast prototyping and sharing the requirements with our developers.
I worked at the project as Experience Specialist. Main responsibilities involved the collection of country needs, fast prototyping and sharing the requirements with our developers.
Challenge and goals
The challenge:
Amplifon has more than 11.000 points of sale across 28 countries in the world. When Covid-19 pandemic came, Internet became the primary information source. We needed to be there, by their side, and keep them updated.
Amplifon has more than 11.000 points of sale across 28 countries in the world. When Covid-19 pandemic came, Internet became the primary information source. We needed to be there, by their side, and keep them updated.
The goal:
Finding a fast go-to-market approach for custom communication on safety protocols and shop opening times updates.
Finding a fast go-to-market approach for custom communication on safety protocols and shop opening times updates.
Design phase
Leveraging on our Atomic design approach, we were able to introduce new atoms and modify existing components, immediately published without code releases, thanks to Adobe Target capabilities.
AA WCAG Accessibility standards were ensured by design for all components; we relied to AAA standards for copy-content oriented components.
See the video above for a snapshot of all designs we produced!
Delivery
Building on our atomic design approach, we collaborated with our local teams: we crafted 63 different personalisations and developed them on our Experience Optimization Platform. Each design was optimised for 5 viewports, for a total amount of more than 300 tailored messages, published immediately on our websites. In such changing times, a tailored communication was provided to 1.1 million of unique visitors, live.
